How To Sell Your Rolex To CBD Jewellers

Looking to sell your Rolex watch? If you have a Rolex watch that you think could be worth around $5,000 or more, get in touch with us today. Here’s how it works:

Submit Form

Complete our online form or call us on (07) 5663 4836. Include information about your watch including the brand, model, and if you have the box and/or papers. You will be given a quote before sending your watch to us.

Drop Off or Send

Arrange to drop off your watch with us at Southport. We can arrange to come to you if you are in Brisbane or the Gold Coast. We can also arrange collection via courier for long-distance enquiries.


Once we have your watch, we will do a full expert valuation. We do consider each and every piece carefully, but will only purchase those we would wear ourselves. If suitable, we will make you our best offer.

Receive Payment

Once you have considered our offer and are happy to accept, you will receive your payment.

We Buy All Rolex Models, including:


    • Rolex Submariner

    • Rolex Daytona

    • Rolex Datejust

    • Rolex Oyster Perpetual

    • Rolex Day-Date

    • Rolex Explorer

    • Rolex Yacht-Master

    • Rolex Sky-Dweller

    • Rolex Air-King

    • Rolex Milgauss


    • Rolex President

    • Rolex Sea-Dweller

    • Rolex GMT-Master II

    • Rolex Deep-Sea

    • Vintage Rolex

    • Rolex Lady-Datejust

    • Rolex GMT-Master

    • Rolex Explorer II

    • Rolex Pearlmaster

    • Rolex Yacht-Master II

How To Find Rolex Watch Reference Number and Serial Number

You can find the model number and the serial number of your Rolex watch on your Rolex warranty card or certificate, and engraved between the lugs at 6 o’clock after removing the bracelet. Newer Rolexes from around 2004 will have the serial number engraved on the rehaut at 6 o’clock.

How Much Is My Rolex Worth?

When selling your pre-owned Rolex watch, you may wonder how much it is worth. Several factors affect the value of used luxury watches, including:


As older or vintage Rolex watches are no longer in production, they have become highly desirable.


Original Rolex watches in mint condition are worth more than the ones that have been modified or are in poor condition. Service history on watches older than 5 years, also adds to their value.

Model and Serial Number

All Rolex watches retain their value well, but specific editions are rarer and more sought after than others. Original Box and Papers Selling a pre-owned Rolex watch without the original box and papers may decrease the resale value.

Precious Materials and Precious Stones

The materials used in your Rolex watch, such as Oystersteel or Platinum affect how much your watch is worth.

How To Get The Best Price For Your Rolex

  • Keep the original box and papers
  • Keep all of the links and tags
  • Take care of your watch
    • If you are not wearing it, store it in a box
    • If you do wear it, minimise its exposure to getting scratched or damaged
  • Get your Rolex regularly serviced by an authorised Rolex dealer or service provider. Keep all of the paperwork of servicing

FAQs About Selling Luxury Watches

Why sell your pre-owned luxury watch to CBD Jewellers?

We are experts in luxury watches and are up to date with all the latest industry knowledge. Luxury watches are our passion and one of the ways we bring that to the table is by giving you the best possible price and service.

How can I send you my watch?

If you live in Brisbane or the Gold Coast, we can arrange to pick up from you directly, or you can arrange to drop your watch off to us in Southport. If you live further away we can arrange a courier collection for your watch.

Do you buy watches without papers or boxes?

Yes. We can work with you to provide the best possible price even without the accompanying paperwork providing we can confirm authenticity.

Do you buy watches on consignment?

In most cases no, but we might consider it for certain, very special timepieces.

About Rolex Watches

Without a doubt, Rolex is the most well-known luxury watch brand in the world. Their exquisite watches have graced the wrists of many accomplished explorers, pilots, divers, presidents, sportspersons, and more. Because of their quality, popularity and strong reputation, Rolex watches have a high resale value, and specific editions can experience appreciation.